Jeff Brazier had something of an awkward moment live on air during Friday's edition of Good Morning Britain when a competition winner seemingly thought it was all a scam

Jeff Brazier suffered an awkward moment on today's Good Morning Britain. The TV star, 46, is well-known for hosting the ITV Daytime competition segments across programmes like This Morning , Lorraine and Loose Women and in the final GMB of the week, he phoned the lucky winner to inform her that she had won a prize of £80,000.

But instead of being elated, the woman in question did not believe the news at all and was instantly suspicious that the whole thing was a scam.

He began: "What's your name? Did you enter a competition to win?" And the woman simply replied: "No." Jeff then set about trying to put the woman

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