If you’re planning to gift an Apple device this holiday season — or treat yourself — now’s the time to start shopping. Black Friday has officially arrived, bringing with it the best Apple deals we’ve seen all year.

Despite having recently launched, for instance, the new AirPods Pro, Apple Watch Series 11, and new M5-powered MacBook Pro are all down to record low prices for the holiday. Last-gen models are also cheaper than ever right now, with the second-gen AirPods Pro now priced close to the AirPods 4 with active noise cancellation — a welcome surprise, given that the last-gen Pro offer superior ANC performance by comparison.

There’s a whole lot more on sale, and to sift through discounts more easily, we’ve rounded them up by category. We’ve even sprinkled in some historical price info

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