Staff picked deals: 1. Quick Links 2. My Favorite Deals 3. Apparel 4. Streaming 5. TVs 6. Phones 7. Apple 8. Mattresses 9. Laptops 10. Smartwatches 11. Smart Home 12. Appliances 13. Audio 14. Games 15. LIVE: latest updates

It's here! Black Friday has finally arrived and for the next few days retailers are going to bombard you with deals promising massive savings on everything from running shoes to MacBooks. As excited as I am to see so many deals, it can be overwhelming. However, it doesn't have to be.

I've been tracking Black Friday deals for 18 years, so I know how to spot the difference between an average deal and a true all-time price low. With the help of the entire Tom's Guide team, I'll track the best deals on the products we've reviewed and would buy with our own money. • shop

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