A week after its landmark four-year, $1 billion-plus deal securing the rights to show Champion League matches in the U.K., Paramount+ has doubled-down on British soccer.

The streamer has signed a partnership with Arsenal — currently sitting atop the U.K.’s Premier League — that it says will see the team’s “players, club legends and supporters come together to celebrate some of Paramount+’s iconic series.”

Among those series mentioned are “Landman” and “MobLand,” with Paramount saying Arsenal will collaborate on social media campaigns and that Paramount+ branding will be featured inside the stadium, big screens, matchday programmes and other experiences and activations.

As part of the announcement, Paramount+ released a promotional video entitled “For the Love of the Team” narrated b

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