The Big 12 race tightens up as every minute detail comes under scrutiny. Texas Tech isn’t taking any chances. They brought back the once-maligned black helmet and jersey with white pants combo. The blowout victory against West Virginia proves to be a good luck charm. As a result, they are bringing it back with a Stranger Things–themed trailer that sets the scene for another interesting battle this weekend.

“ǝ ʌ l ǝ ʍ ʇ ɹ ǝ ʇ d ɐ ɥ ɔ” or “Chapter Twelve” is the caption on Texas Tech’s latest creative drop on X.

While the video marks year two of the Red Raiders’ 10-year partnership with Adidas, starring LB Jacob Rodriguez, the trailer leans heavily into the Netflix show’s aesthetic, giving fans a thrill before the Texas Tech vs WVU showdown. Although 2024 promoted this partnership, this se

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