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Black Friday is a day given over to short-term interests, impulsiveness and exploitation, driven by the message that if consumers don’t act now to take what they want, they’ll lose out. It is a transactional, shortsighted, quick means to a good-enough end.

Giving Tuesday, which follows Black Friday, offers a different perspective. It encourages giving rather than taking. This is not done for purely altruistic reasons but on the understanding that investing in our communities — not just in ourselves — makes us all stronger and better off in the long run.

Consider a donation to the American Civil Liberties Union. It isn’t because we feel sorry for those whose civil liberties are at risk. Rather, we understand that, when the civil liberties of o

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