Americans' social media habits are splintering in ways that echo the fractured traditional news landscape, according to a new Pew Research report.

Why it matters: The same fragmentation that reshaped news is now reshaping social media, making it harder for companies, brands and public figures to reliably reach large swaths of the public.

By the numbers: Pew Research Center surveyed 5,022 U.S. adults between Feb. 5 and June 18, and found that YouTube (84%), Facebook (71%) and Instagram (50%) remain the most widely used social platforms.

Between the lines: Facebook, YouTube and Instagram are some of the earliest platforms, having all been founded between 2004-2010, and thus have had more time to become part of a person's routine or media diet. • Reddit and Twitter, now known as X, were

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