Can pickup trucks get any larger? They've ballooned in size the last few years, becoming conspicuous behemoths on the road. They're expensive too, with some pickups priced in the six-figure realm. Bigger may not mean more desirable, though. A "white space" has emerged in the traditional truck market, and more automakers are taking notice. "What we used to call a compact or small truck is now a midsize that absolutely dwarfs the new crop of compact trucks," Ed Loh, head of editorial at MotorTrend, told ABC News. "People want smaller trucks." Loh pointed to the bestselling Ford Maverick, a compact truck that launched in 2021 and quickly gained a loyal following. The Maverick, which is available in five trims, costs less than $29,000 for the XL model, hauls 1,500 lbs and tows up to 4,000 lbs.
'No one saw this coming': Why small pickups are in demand
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