The emergence of AI shopping doesn't just give consumers access to personalized advice and hassle-free shopping, it also brings with it an increased risk of digital fraud.

This Black Friday, for the first time, consumers and retailers alike are being warned about the perils of so-called "agentic shopping," as consumers turn to large language models to search for products, compare offerings, receive personalized recommendations, and even make purchases without much human input. These technological advances come with their own risks.

"It definitely makes my life easier… but at the same time, it also makes fraudsters' life substantially easier as well," said Michael Reitblat, CEO of Forter, an identity intelligence company that works on fraud prevention.

According to Reitblat, there has be

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