Despite recent data suggesting the Buy Canadian movement is losing steam, some business owners are hopeful the boom they've been seeing will continue through Black Friday sales and throughout the holiday shopping season.

The movement took off earlier this year after consumers switched to Canadian-made products in an effort to boycott the United States following a trade war and threats of annexation from president Donald Trump.

But since its peak, recent data suggests the trend has fallen off.

Statistics Canada’s latest report found that nearly 70 per cent of businesses “did not experience an increase in sales of their Canadian products” over the past six months. Only about 13 per cent of businesses said they had seen an increase, whereas the remainder weren’t sure.

Experts say

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