A line of Black Friday shoppers heading into Bass Pro Shops in East Ridge.

EAST RIDGE, Tenn. (WDEF)- Hundreds braved the cold this morning to begin their Christmas shopping.

Over 300 people were at the front doors of Bass Pro Shops early on Black Friday when doors opened on 5 a.m.

Some began waiting in line at 4 p.m. on Thanksgiving Day for a chance to receive gift cards up to $500.

Even with the rise of online shopping, some shoppers say that the thrill of hunting for bargains in person cannot be matched.

One shopper, Brooklynn, said, “It’s a tradition that we, I think this is our fourth or fifth year that we come out very early and Bass Pro Shops is always our first stop because we like to see if we can get all of our Christmas stuff done here.”

Some of the most popular items for

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