For all its speed and convenience, e-commerce has long risked losing something essential: the sense of discovery that makes shopping joyful. Transactions and next-day deliveries have been perfected, but has it been at the expense of inspiration? Now, as AI-powered search transforms how people find products online, retail is entering a new phase – one in which shopping can start with an image, an idea, or a feeling, in place of a keyword.

By 2028, digital sales are set to top $8 trillion.¹ Yet, according to Criteo, three out of four consumers still say online shopping is the least exciting way to shop.² This tension between efficiency and inspiration now defines retail’s next frontier. I believe that the future isn’t just about faster checkouts; it’s about helping people envision the life

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