First Lady Melania Trump has launched a new production company ahead of the release of her documentary—with an eyebrow-raising name.

She unveiled her new production company, called “Muse,” in a Friday morning tweet of a 10-second video, which came weeks before the theatrical release on January 30 of Melania.

Amazon MGM Studios splurged $40 million for the exclusive rights to the film, which it says will give an “unprecedented, behind-the-scenes look” at her life.

Muse Films is the latest in a long line of Trump family businesses which closely tie in to Donald Trump’s official status.

The name appears to have been carefully chosen. During her husband Donald Trump’s first presidential term, CNN reported that the Secret Service codename for Melania, a former model, was “Muse.”

A launch

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