TUCSON, Ariz. (KVOA) - As Black Friday kicks off in Tucson, local businesses along Fourth Avenue are eager for a strong holiday shopping season. They say this period is crucial not only for revenue but also for strengthening community ties.

Kevin Porras, a Tucson resident, expressed his desire to support the local community.

"I like to support my community as much as I can because I kind of feel like we're losing that," Porras said.

Porras frequents Fourth Avenue not just for shopping, but to form connections.

"I think I'm contributing and I like to feel like I'm making a difference," Porras said.

Lizzie Meade of Silver Sea Jewelry highlighted the unique approach of small businesses in the area.

"Fourth Avenue is a little different - we are maybe not as unabashed consumerism as some

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