BAKERSFIELD, Calif. (KERO) — Despite chilly temperatures, Black Friday shoppers flocked to stores, though many noticed fewer crowds compared to previous years as shopping habits continue to evolve.

Jana Berry and her daughter started their Black Friday shopping at 10 a.m., beginning at Vans before heading to the mall. Berry has observed significant changes in Black Friday shopping patterns over recent years.

"Black Friday experience, for the last few years has been centered toward online, and I kind of feel like it's coming back to the you know, in store. I saw a lot of stores were doing, you know, line up outside and get a goodie bag or whatever. And I like that," Berry said.

Many shoppers now use Black Friday as an opportunity to compare in-person versus online deals. Rishika Avvari p

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