When the Irish Independent reshared its article about Conor McGregor ‘s Forged Stout’s total losses of $8.92 million, the headline went viral really quickly. Normally, filings like this don’t make much noise, but this one did. Within minutes, ‘The Notorious’ weighed in, resharing the post with a lengthy, confrontational message that turned the narrative on its head.

Instead of avoiding the stats, he leaned into them, combining swagger, frustration, and his own perspective on the stout industry he’s attempting to shake up. It was more than just a response; it completely changed the tone, transforming a typical financial update into a debate about the difference between losing money and investing it.

Conor McGregor frames deficit as a strategic investment

In his now-deleted retweet, Con

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