A record number of Americans are expected to shop this Black Friday, nearly 187 million people, according to the National Retail Federation. However, even with the bigger turnout, many shoppers may scale back their spending as retailers face tariff pressures and offer fewer deep discounts than in previous years.

This year’s shopping window is slightly longer with Thanksgiving falling on November 27. Major retailers have been rolling out deals for weeks. Walmart began promoting Black Friday offers on November 14, Amazon launched its Black Friday week on Thursday, and Macy’s opened a dedicated online portal filled with holiday discounts.

Some shoppers say they’ve already taken advantage of early deals, finishing their gift lists before the holiday even began.

One local man said the shift

See Full Page