Small business is big business across much of North America. According to a 2024 report from Innovation, Science and Economic Development Canada, nearly 98% of all businesses in Canada are small businesses, which the Government of Canada defines as firms with one to 99 paid employees. Small businesses boast an equally notable presence in the United States, where the Small Business Administration reports such establishments account for 99% of the nation’s firms.

With such a profound presence in both Canada and the United States, it’s no wonder small businesses are championed at a point in time when shopping takes center stage. Small Business Saturday occurs each year on the Saturday after Thanksgiving, making it part of a weekend that is often characterized as the start of the holiday shop

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