Supermarket giant Asda has issued an apology after a huge change it made to in-store prices which are not complying with consumer laws. Weetabix, dishwasher tablets, cotton buds and tumble dryer sheets are among the items the Express identified as not displaying price labels correctly in store.

Normally, retailers must display the unit price on shelf labels in order to help consumers work out how expensive an item is, which is especially useful as manufacturers continue to shrink packet sizes but often keep the sticker price the same, in what is known as ‘shrinkflation’.

But shoppers reported in October that Asda had begun to display labels on key items in stores without unit pricing available.

Following reports on social media forum Reddit , the Express visited a major Asda store

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