Black Friday is easily the best time to buy Apple products, and as we move deeper into Cyber Weekend, the deals are predictably great. Don't thank the Apple Store for that: Third-party retailers are the ones offering the biggest cash discounts. (Apple's 2025 Black Friday deal is just its usual free gift card promo.)

For the best selection of Apple deals, head to Amazon: At the time of writing, most of the latest AirPods, Apple Watches, iPads, and MacBooks were sitting at record-low prices there. Competitors like Best Buy, Walmart, and Target are matching some, but not all of Amazon's offers.

If you'd happily sacrifice a few current-gen features for the sake of an extra-steep discount, check out Walmart's wares. It still has some exclusive deals on the three-year-old Apple Watch SE 2 (now

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