The end of November used to mean something.

It wasn't just that the festive season was mere weeks away, or that Black Friday shopping madness was imminent, but that something fun and exciting was about to drop at any moment: Spotify Wrapped.

The annual roundup of users' personal listening data from the audio streaming platform first launched in 2015 — at the time, it was referred to as “Year in Music” — and became an online fixture in the mid to late 2010s.

Like clockwork, social media platforms such as Instagram and X would be flooded with graphics from Spotify users showing their listening tastes over the past year. The feature became so popular that competing platforms, including Apple Music, began releasing their own versions in the late 2010s and early 2020s, to much less fanfare.

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