An updated logo, revamped website and elevated social media campaign launched this month for the St. Tammany Outreach for the Prevention of Suicide, or STOPS, creates a new look that its leaders hope will capture the attention of more people than ever before.

“Our main goal is to save lives by preventing suicides, to reduce the stigma of mental illness and to provide a source of hope and support for survivors,” said Haley Elise Ridgel, who is serving as brand director and overseeing communications and social media for the campaign.

Through the creative marketing agency, Wild Moss Marketing and Media, which she co-founded, Ridgel began working with STOPS to update the logo.

STOPS Executive Director Lynette Savoie said from that initial project, the rebrand “took flight.”

“We want to be

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