Ryanair claimed its Prime subscription scheme was a 'no brainer' for frequent flyers, but it failed to attract anything like enough customers and has now been ditched

Budget airline Ryanair has announced the immediate closure of a loyalty scheme to new customers after failing admitting it was loss-making.

The no-frills carrier only launched its £79 a year Prime subscription in March, offering free reserved seats, free travel insurance and access to 12 annual (one per each month) member-exclusive seat sales.

It claimed that “Prime” members who took a dozen flights per year would save up to £420 , or more than the times the cost of the subscription Ryanair said the scheme was limited to 250,000 members on a first come, first served basis.

But the Irish airline has now announced it will

See Full Page