If you’re really into computer games, perhaps it’s time to buy a custom PC next time.

Opposed to a pre-built model – a ready-to-use system with components chosen by the manufacturer – a custom PC is created by experts who select and assemble individual components to perfectly match your specific needs, budget and aesthetic preferences.

“Whether it’s out of convenience or lack of knowledge, most Canadians will buy something off the shelf, which is usually generic, and designed to be all things to all people,” says Kevin Jia, CEO of Quoted Tech , a custom PC company based in north Toronto. “A custom PC, on the other hand, has handpicked components, all tested to work together and optimized for peak performance.”

“Custom PCs usually don’t contain ‘bloatware,’ too,” Jia adds.

As the name

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