As shoppers gear up for Small Business Saturday, a new business owner is hoping to make a name for herself along one of St. Paul’s historic shopping corridors.

Sara Holst has high hopes for her women’s boutique, mor, that sells clothing, perfume, candles and accessories on Grand Avenue.

“In July, I honestly was having a midlife existential crisis,” said Holst, a mother of two in her late 30s. “Come to find out after some research, midlife for women is 39, 40, 41 – that’s where I’m at.”

Holst, who works by day as a business consultant for aesthetic clinics, said she began pondering some of life’s bigger questions, like “What is my legacy going to be?” when she pulled up in front of a “for lease” sign on Grand Avenue.

“When I pulled up that day, I felt this call,” she said. “I’m going to

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