A golf fan scrolled through social media on Black Friday afternoon and saw a highlight: Keegan Bradley wins the Skins Game. His first thought wasn’t congratulations—it was “Wait, that was today?”

That question echoed across the golf world on November 28, 2025. The Capital One Skins Game returned after 17 years with four major stars and a $4 million purse. Amazon Prime Video held exclusive streaming rights. Pro Shop, Propagate Content, and PGA Tour Studios produced the broadcast. Yet most golf fans discovered the event existed only after it ended.

Keegan Bradley, Xander Schauffele , Tommy Fleetwood , and Shane Lowry competed at Panther National Golf Club in Palm Beach Gardens, Florida. All four battled in the 2025 Ryder Cup months earlier. The star power should have generated massive

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