APALACHICOLA, Fla. (WJHG/WECP) - Shopping straight out of a Hallmark movie can happen right here in the Panhandle. Last year, Apalachicola’s Main Street was ranked the 21st best in the country for Christmas shopping.

Black Friday deals, Christmas decorations, parades and other festivities are all part of Franklin County’s holiday season. The town is off‑season, and the storefronts are mostly mom‑and‑pop shops. When visitors spend money there, it helps locals stay afloat until tourism ramps up again.

“Shop local is the number one thing that keeps businesses, especially here in Franklin County going because we have such wonderful shops here. If you come here, you’re not going to find a shop that you can find anywhere else in the country. These are locally owned mom and pop shops, the owner

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