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If you were anywhere near a Sephora in 2016 — or had even a passing interest in YouTube hauls — you know exactly how quickly Tarte became the brand for everyday glam. Fast-forward to 2024, when the Maracuja Juicy Plumping Lip Oils landed and immediately developed a chokehold on millennials who still miss their original Naked palettes. The only issue? At $27 a shade, building a lip wardrobe suddenly felt like a luxury sport.

That’s partly why shoppers have started talking about the Catrice Colour Cushion Juicy Lip Oil, particularly in Bae Watch, a cool nude reviewers keep comparing to their long-time Tarte favorite. One person summed it up simply: “Perf

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