NEW YORK -- Mark Messier is bringing his GAME 7 brand and merchandise to the NHL.
Messier, the Hockey Hall of Famer and five-time Stanley Cup champion, will be on hand when GAME 7 unveils its new NHL apparel collection at the NHL Shop NYC Flagship Store on Tuesday.
The event, which takes place from 3-6 p.m. ET at the store on 9th Avenue in Manhattan, will showcase the new collection of GAME 7 apparel from the New York Rangers and other NHL teams and will feature interactive displays and iconic photos.
Messier is a co-founder of GAME 7 along with Danny DeVito and Isaac Chera. GAME 7 is a multi-platform sports and entertainment brand that features content, such as its five-part docuseries on Amazon Prime, community experiences and consumer products.
"We've been working at the GAME 7 b

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