The SWAC took a bold move with its media rights and, per a comprehensive report by Kyle T. Moseley of HBCU Legends, it's paying off. Ahead of the Bayou Classic, SWAC Commissioner Dr. Charles McClelland spoke about the financial outlook of the conference with the Southern University Board of Governors. Per McClelland, SWAC TV is paying off.

“We are and have the largest revenue of any FCS conference in the nation,” said McClelland. “So when you start talking about who we are, we are now the biggest and the baddest when it comes to revenue-generating.”

McClelland, who often touts the success of SWAC athletics as a media product, boldly proclaimed that SWAC TV draws more viewers for the conference's events than the SWAC events broadcast on ESPN.

“There are more people watching SWAC TV fo

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