Forget performative males — let’s talk about performative drinking. If you’ve opened Instagram anytime in the past two years, you’ve probably noticed that the martini has taken over. And not only is the drink everywhere, it has gone technicolor.

What was once a drink associated with old-money restraint (and a hint of snobbery) has become a rainbow of bright lychee, jewel-toned berries, neon passionfruit, and whatever shades of pink, orange, and green just scream to be taken a picture of.

Everywhere you look, there’s a fruity martini — the cocktail du jour that somehow feels retro, modern, ironic, sincere, and always photo-ready. One part 90s nostalgia, one part algorithmic aesthetics, one part cultural palate shift. The martini is having a renaissance, for sure. But the fruity martini? T

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