MILWAUKEE — The Pfister Hotel kicked off the holiday season on Friday with its annual tree lighting ceremony.

Santa led the celebration as hundreds gathered to witness the 18-foot tree light up for the first time this season.

According to a release from The Pfister, the tree is lit up with 5,100 lights.

Hotel staff also decorated the space with 750 yards of ribbon to create 150 large-scale bows. 320 feet of garland are also on display.

During the event, the Pfister also collected non-perishable food donations for Hunger Task Force.

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