After closing its blockbuster acquisition of IPG, Omnicom has revealed it will retire three legendary agency brands : DDB, FCB, and MullenLowe.

All three networks were globally recognized and created some of the most iconic ad campaigns in history.

ADWEEK looks back on some of the most famous work from these creative giants over the years.

DDB

Volkswagen “Think Small” (1959)

With its honesty and minimalism, Volkswagen’s “Think Small” broke all of the advertising conventions of the day. It’s still considered one of the best ads of all time.

Avis “We Try Harder” (1962)

Avis turned being ranked number two in car rental services into a marketing advantage–because as underdogs, the brand tried harder, it claimed.

McDonald’s “Did Somebody Say McDonald’s?” (1997)

Before “I’m Lovin’ It,

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