CEO of Fortnite Maker Furious That Steam Is Labeling Games With AI

Steam, the video game storefront used by over a hundred million gamers every month, requires that developers disclose if their products use AI-generated content.

Someone at Valve, however, apparently forgot to ask Epic Games CEO Tim Sweeney if he’d be okay with this policy first.

In a discussion on social media, Sweeney — whose company makes the megahit game Fortnite and is a major rival to Valve with a gaming marketplace of its own — fumed about Steam’s AI content disclosures, and agreed with a post calling for Valve to drop the feature because AI use “doesn’t matter anymore.”

“The AI tag is relevant to art exhibits for authorship disclosure, and to digital content licensing marketplaces where buyers need to understand the rights situation,” Sweeney wrote last week. “It makes no sense