President Donald Trump has spent years casting himself as a business genius whose touch turns anything he endorses into instant gold. But as his most loyal supporters are now discovering, that mythology is colliding with a brutal financial reality — and this time, even Melania Trump is at the center of the fallout.

A Wall Street Journal investigation delivered the sharpest blow yet, revealing that everything tied to the Trump brand in the speculative corners of the market — stocks, crypto, meme coins, and digital tokens — has collapsed spectacularly since his return to office. And for many of the Trump faithful who bought in because they believed the president could do no wrong, the losses have been devastating.

Shares of Trump Media & Technology Group, the owner of Truth Social, have fa

See Full Page