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If you’ve ever stared down a $300 Yeti cooler and thought “yeah, no, not today,” well, suck it up, buttercup. Today is the day.

The Yeti Cyber Monday sale is live, it’s legit, and it’s over in a matter of hours.

Yeti coolers basically live in the aspirational cart tier of the internet: built like a tank, priced like one too and almost never on sale.

However, right now, you can actually score real discounts on some of the brand’s most popular hard and soft coolers, including the Hopper M15 soft cooler tote and the Tundra 45 hard cooler, with savings of up to about $100 off in select colors and styles as

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