First, to clear up any confusion, Toronto Raptors star Scottie Barnes is not changing his name. A TSN Raptors broadcast last week featured a segment where Barnes “announced” at a mock media availability that he was changing his social media (Instagram and TikTok) name to Scotties Barnes. Raptors broadcasters Jack Armstrong, Matt Devlin and Kayla Grey played along , but to nobody’s surprise, the segment was part of a branding tie-in between Barnes and Scotties Facial Tissues, which has been made in Canada since 1956 and is the top facial tissue brand in the country. Article content

Barnes and his team get pitched on products to endorse all the time, but he said the “Get the Name Right” campaign by Scotties was a “no-brainer” based on the tie-in to his name and the creativity involved.

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