A Google Search exec said that one of the company’s biggest opportunities in AI lies in its ability to get to know the user better and personalize its responses.

The promise is AI that’s uniquely helpful because it knows you. But the risk is AI that feels more like surveillance than service.

In a recent episode of the Limitless podcast, Robby Stein, VP of Product for Google Search, explained that Google’s AI tends to field more queries that are advice-seeking or those where the user is looking for recommendations — and these types of questions are more likely to benefit from more subjective responses.

“We think there’s a huge opportunity for our AI to know you better and then be uniquely helpful because of that knowledge,” Stein said in the interview. “And one of the things we talked

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