ATRenew is a tech platform designed to give a second life to electronic devices through large-scale recycling and refurbishment. Established in 2011, the company has over 2,000 offline stores in 291 cities across China, offering data-driven systems for smartphones and other electronic devices.

Rethinking refurbishment processes

The foundation of ATRenew’s operations is its C2B2C (“consumer-to-business-to-consumer”) model, which manages the full cycle from recycling and privacy clearance to resale. Each device is inspected, graded, and reintroduced to the market through standardized, automated processes. Recommended Videos

The driving force behind this vertical integration is the company’s automation centre in Dongguan, which relies heavily on the use of artificial intelligence and rob

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