It’s not always easy to find people presents, which is why it’s sometimes easier to give them a gift card to their favorite shop instead.

However, a recent study conducted by WalletHub shows that not all gift cards are equal, which is why billions of dollars in gift-card value have gone unused in recent years, despite gift cards being the most popular type of present for the 19th consecutive year in 2025.

To help shoppers — whether it’s a holiday, birthday or graduation — WalletHub compared the 50 most popular options across five different categories:

How popular the cards are

How much of a discount shoppers can buy them for

How much the gift cards can be sold for

How much people like the retailer

Shipping fees

The highest ranking card overall was for the popular beauty and perso

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