Lidl has unveiled its first-ever ‘Lidl Wrapped’ - a celebration of some of the nation’s favourite buys, brought to life as limited-edition Christmas wrapping paper (Image: Simon Deacon)

Lidl has revealed Liverpool's most purchased product of the year as part of its first-ever 'Lidl Wrapped' campaign. The supermarket is celebrating the nation’s favourite buys and the shopping trends that defined the year, with one bestselling product from each of 10 major UK cities having been turned into a limited-edition wrapping paper design.

The all-butter croissant took the top spot as one of Liverpool's best-loved products for 2025. To celebrate, Lidl will be rolling out free croissant-themed wrapping paper at its Jennifer Avenue store from Monday, December 15.

It's one of 10 stores nation

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