It’s quite challenging to keep up with J.J. Martin. The energetic editor-turned-entrepreneur just opened a store in Dallas, touched down in Paris for a La DoubleJ event and was gearing up for another work trip to Athens when meeting WWD for a walk-through of her latest collection.

In her 2026 agenda, some pages are already circled in red, coinciding with big activations including those at the brand’s new store in Palm Beach, Fla., and in Saint Moritz in January and February, before the opening of a new unit in New York’s Upper East Side, expected to bow in March.

Martin’s own schedule and her label’s retail rollout require plenty of options to pack and fill the shelves, so it wasn’t surprising to see La DoubleJ’s ever-expanding assortment in full force at the brand’s Milan showroom.

The

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