“[Wellness] just is my world,” said Lemme cofounder Kourtney Kardashian Barker.

With their supplement brand, Kardashian Barker and her cofounder Simon Huck have welcomed a cohort of “Lemme girls” into this growing wellness world. During WWD Beauty Inc’s The Catalyst event in New York City last month, the duo sat down with Beauty Inc editor in chief Jenny B. Fine to discuss the supplement brand’s meteoric rise, destigmatizing the women’s health category and what’s next.

To kick-start the conversation, Kardashian Barker shared the initial inspiration for Lemme.

“It started with [my blog] Poosh, with being able to spread this message that wellness is not about perfectionism,” she said. “I’ve been taking supplements since I had [my son] Mason, and he’s turning 16 this year. That’s when my

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