• "Rage bait" is the Oxford University Press' Word of the Year. • I worry: Will overexposure to the concept of rage baiting kill it off? • I say SELL on rage bait and BUY on earnest posting for 2026.

I have bad news for my fellow rage baiters: We may be seeing the peak of the rage-bait bubble. I'm advising you to exit your rage-bait positions and go long on earnest posting through at least 2027.

My recommendation comes as "rage bait" has been named the Oxford Word of the Year for 2025, narrowly edging out runners-up "aura farming" and "biohack." Last year's word was "brain rot." (Oxford is insisting the phrases "rage bait" and "brain rot" are two separate words, which, in my opinion, is its own form of rage bait!)

Rage bait, of course, is the tactic of purposely posting rage-inducin

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