Festive holiday fun filled downtown Alliance on Nov. 28 with a parade and family-friendly events during the Christmas Kick-off along East Main Street. A parade featuring decorated vehicles and area residents and schoolchildren led to Freedom Square, where Alliance Mayor Andy Grove led the countdown for the city’s Christmas tree-lighting. Santa Claus arrived during the parade and headed to the square, where he met with area children and posed for photos. Also on hand were the Greater Alliance Carnation Festival’s queen and her court, who also spent time greeting those in the crowd.

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