Sounds like Amazon is trying to siphon off the customers from GoPuff, which offers a very similar delivery service. (Walmart's doing rapid delivery, too.) Now they've started testing a new ultra-fast delivery option in parts of Seattle and Philadelphia, offering 30-minute drop-offs for thousands of everyday items through a program called Amazon Now. Via Kiro7.com:

The service, integrated directly into the Amazon app and website, gives customers in eligible neighborhoods access to household essentials, groceries, electronics, personal care items, baby products, pet treats, and other frequently purchased goods.

According to Amazon, Prime members will pay discounted delivery fees starting at $3.99 per order, compared with $13.99 for non-Prime customers.

A $1.99 small basket fee applies to

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