SAN ANTONIO — Tequila lovers, foodies and beach-bound Texans now have a brand-new festival to pour onto their calendars for the Spring.

TequilaCon, a first-of-its-kind celebration, will debut February 27–March 1, 2026, at the picturesque Margaritaville Beach Resort South Padre Island.

Billed as Texas’ newest premier tequila-inspired experience, TequilaCon is mixing world-class tequila brands, expert educators, celebrity culinary talent and breezy beachfront vibes for a three-day escape on what organizers call “the best beach in the state.”

A Star Chef + Tequila Pairings

The inaugural festival will feature Guest Chef José Treviño, known for his inventive takes on regional Mexican cuisine. Chef Treviño will help craft signature brunch dishes and lead the marquee event of the weekend: an

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