The Big 10 remains one of the most profitable conferences in college football. The biggest players across industries fight to maximize their own value through the league. Now that a new industry wants in, FOX Sports has become a major roadblock to the network’s use of this new opportunity.

According to Puck’s John Aurand, NBC is looking to sell its broadcasting rights for the 2026 Big 10 championship game for $70 million. The network is in talks with Amazon Prime Video for the sale. If this deal comes through, it would be the first time the platform streams a college football game. But NBC would have to get through FOX Sports first.

NBC weaseled its way into the Big Ten Network despite FOX having majority stakes. NBC’s offer is more than the reported $40 million the Big 10 paid as compen

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