It is commonly accepted that eventizing the theatrical experience is increasingly necessary to convince people to look away from their streaming services, get off their butts and go to the movies.

One such program that has no trouble in driving online chatter — in addition to elaborate popcorn buckets — is AMC’s Screen Unseen series. On Monday nights (but not every Monday night, you need to check) you can walk in and buy a ticket for something that isn’t set to come out yet for a few days — or maybe a few days plus a week. The twist, though, is you don’t know what it is. (Last night’s was the Downtown Abbey spoof Fackham Hall .)

It is commonly accepted that eventizing the theatrical experience is increasingly necessary to convince people to look away from their streaming serv

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