Online shopping on Black Friday hit a record high this year, with consumers spending nearly $12 billion in one day. This 4.1% increase from last year is surprising given widespread concerns about the affordability of groceries, housing, and healthcare costs. Americans’ willingness to spend may bode well for GivingTuesday. In 2024, GivingTuesday reported $3.6 billion raised and 36.1 million participants, giving time or money. It also reported a 7% increase in the number of people making financial gifts, bucking the national decline in individual, lower-level donors.

The charitable sector raised nearly $600 billion last year, so the claim that we still need more donors, and those at the $50, $25, and even $5 levels, might sound strange. Yet, these donors are the backbone of phil

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